Merchandising
KHY Merchandising Project
A collaborative retail design project developed for Khy, focused on translating the brand’s digital identity into a physical shopping experience. The project combined consumer research, visual merchandising, spatial planning, fixture design, lighting, signage, and experiential elements to create a cohesive Aspen pop-up concept. The design was developed around Khy’s elevated yet effortless aesthetic and target consumer, with interactive elements such as an AI-powered photobooth and social-media-driven experiences used to encourage engagement. The project also incorporated a $20,000 budget allocation, balancing functional retail needs with brand storytelling and customer experience.
ARC'TERYX X FORTNITE
A strategic fashion collaboration concept connecting Arc’teryx’s high-performance outdoor identity with Fortnite’s digital fashion platform. The project explored how the brands could reach a Gen-Z audience by bridging outdoor performance, gorpcore, streetwear, gaming, and digital fashion, while reinforcing shared values of innovation and sustainability. The concept included consumer research, a target persona, collaboration goals, and a six-month merchandise strategy spanning digital skins, influencer activation, and a limited-edition physical collection.
Cat Tower QVC Advertisement
DRATS DROPHOUSE
A retail activation concept designed to turn the DRATS store into an immersive streetwear experience rather than simply a place to shop. The concept centers around limited-edition mystery boxes, exclusive rewards, scarcity, and live auction moments to create urgency, excitement, and customer participation. The project focused on using streetwear culture, experiential retail, and consumer psychology to increase foot traffic, encourage engagement, and strengthen DRATS’ in-store presence.
Campaign Assignment: PHONE-HOME
A conceptual fashion brand built around the idea of the unearthly and unexplained, combining uncanny-valley aesthetics with outer-space and pop-culture references. The project developed a cohesive brand identity through product concepts, naming, visual direction, and storytelling, including graphic tees and the Aurora-Odyssey 1’s. The collection translates the feeling of encountering something familiar yet otherworldly into a distinct fashion concept.